Valley Lashes is a business located in the Derwent Valley of Tasmania, who focus on providing eyelash beauty services.

Their aim is to create bespoke and high quality services to ‘wow’ their clients while bringing a boost of confidence and glamour to their lives.

Part of this brief was to highlight the connection and beauty of nature overall. We made this relation to the Derwent Valley by incorporating aspects of the Columnar Oak Trees found in this area, through the logos and brand icons.

With this in mind, we researched their target audience and competitors to develop their branding through strategy; displaying a luxe, professional, yet warm and welcoming brand facade.