Cowpoke Country is a country clothing business, which is inspired by the American Western style. Cowpoke’s goal is to promote their ‘boujee’ western products in a lively manner, towards their target market. They care wildly about how their customers feel and therefore love to bring happiness and confidence to people through fun and high quality pieces. 

The direction of this branding is a warm colour palette with a minimal, western inspired design. It demonstrates a bohemian vibe with a hint of ‘cosmic cowgirl’. It is easy on the eye and aesthetically pleasing, which can effortlessly attract customers. This design concept creates interest in all aspects; with the fun, bold typography and the hand drawn, western illustrations; suggesting the idea of a lively, free and inviting business that stands out from competitors.  Overall this concept fluently unites the ideas of professionalism and country fun. It is timeless, yet unique and on trend.